The new Hero’s Pride experience includes improved navigation and search, redesigned product pages, a new Design Request experience, streamlined cart and checkout, a unified account dashboard, improved quoting, new custom product types, and updated customer communications.

Before You Get Started — a few important things to know:

• Existing Hero’s Pride customers will need to reset their password at first login.
• Previously saved Hero’s Pride credit cards will need to be added again.
• PayPal and Amazon checkout are no longer available on Hero’s Pride.
• New users will need to verify their email address before their first login.

Watch our walk-through videos

View Full Release Notes

No. Your existing Hero’s Pride account has been moved to the new experience.

However, you will need to reset your password the first time you sign in after launch.

Hero’s Pride accounts have been moved to the new platform. As part of that transition, you'll need to establish a new password before signing in to your account.

HERO’S PRIDE products are available at uniform stores and authorized resellers online and around the world as well as through our website.

Are you a Public Safety Professional or Armed Forces Military?  Thank you! Take a look around, find what you need, then find an authorized reseller online or near you on our dealer locator

Absolutely. Your satisfaction is 100% guaranteed on every stock and custom order—we want you to be happy. If you are not satisfied for any reason, contact us within 30 days and we will remake your order or provide a full refund. It’s easy, there is no formal procedure to follow—just email or give us a call with your order number and the issue, and we’ll take care of it for you.

In addition to your 100% satisfaction guarantee, below are our durability guarantees, supporting our mission to provide high-quality public safety products at budget-conscious pricing to help grow your business:

If you have any questions or concerns, please contact us or give us a call—we’re here to help you.

888.492.9122
7am-5pm PST

Main Address: 6740 Signat Dr. Suite 100 B – Houston, Texas 77041

Billing: 602 SW 12th Ave – Ft. Lauderdale, FL 33312

Payment Remittance:

HPI2, LLC DBA Hero’s Pride

PO Box 31026

Tampa, FL 33630

Samples and returns should be mailed to: 6740 Signat Dr. Suite 100 B – Houston, Texas 77041

Toll-Free Phone: 888.492.9122

(Toll-Free for Accounts Receivable: 877-478-8490)

Stock product pricing is available immediately and for custom products, after you begin designing your product you will see the pricing estimate update in real time.

Where inventory information is available, product pages and product cards may show In Stock, Low Inventory, or Out of Stock status.

In addition to our custom metal badges, pins, coins and letters, Hero’s Pride now offers you the ability to design your own custom patches and transfers directly on the site with our new custom design tool.

For eligible products, start designing a custom product directly from the product detail page. You can also select our new Start Designing button directly in the top navigation bar.

We prefer to work with camera-ready artwork to ensure the best possible results for your design. We accept most digital file formats, including AI, EPS, PDF, CDR, JPG, PNG, and DST.

While we do our best to work with any artwork you provide, please note that the quality of the final product depends heavily on the quality of the original design. For optimal results, we recommend submitting high-resolution or vector files whenever possible.

Our new AI design tool can help evaluate and optimize your uploaded designs and provide recommendations if improvements are needed.

WEVision is our AI-powered artwork and design assistance experience. It can evaluate uploaded artwork, identify potential quality issues, suggest improvements, and automatically optimize or vectorize artwork when appropriate.

WEVision may recommend or apply artwork improvements as part of the optimization process. You'll also have the option to skip optimization and continue through the manual Design Request process.

The new Design Request experience provides clearer messages when an uploaded file cannot be processed, including issues related to file quality, file format, or other processing problems.

If you experience issues with your file and cannot resolve them using our AI optimization, you can also contact Client Services at 1-800-766-0448.

Yes. WEVision provides a simulated preview to help you visualize how your design may appear on the selected product.

Please remember that the simulation is a preview and may not exactly represent the final manufactured product.

You must have an account to reorder an existing design. If you previously checked out as a guest, create an account using the same email address and your previous orders will automatically be linked.

Once your account is set up:

• Dealers can reorder designs from My Design Catalog. My Design Catalog is available from your Dashboard or from the Account & Orders menu.
• All other customers can reorder designs from Order History.

WEVision is an AI tool that optimizes your design and generates a preview of your emblem before you order. This feature is available for most types of patches and emblems.

For Dealers, a digital proof is sent for approval before the design is added to your Design Catalog. Other customers may request a digital proof during checkout to review and approve before production.

Hero’s Pride on-time delivery performance is a priority, and we work hard to meet the production timelines listed below. The following production times are in business days and do not include shipping. 

Stock Orders placed before 1:00 PM EST ship the same business day. Orders placed after 1:00 PM EST will ship the next business day. 

Custom Patch production requires 21 days for reorders and 25 days for new designs. Need your order faster? Ask about our 11-day rush program.

Custom Metal Pin production time is 45 days for reorders and new designs.

Custom Badge production time is 45 days for production across our selection of more than 50 designs.

Once an order is submitted, it instantly is sent to production, therefore no cancellations are accepted on custom orders that have been approved. Please visit our Terms and Conditions for more information.

Your satisfaction is 100% guaranteed on every stock and custom order—we want you to be happy.

If you are not satisfied for any reason, contact us within 30 days and we will replace your product, remake it (for custom products), or provide a refund.* If you have any questions or issues with your order, contact our Client Services at 1-888-492-9122 and we will make it right.

INTERNATIONAL TRANSACTIONS:

Please note that, for international transactions, returns will be accepted only for product manufacturing defects and warranted issues (product received is wrong, or product size and features are substantially wrong).

To initiate a product return for international shipments, contact our Client Services at 1-888-492-9122; include your name, email addressed used when ordering, order number, product affected and a description of the issue covered by warranty.

* Custom product refunds are provided only for manufacturing defects or differences between approved samples and production items. Refund includes price of product and taxes; shipping and handling fees are refunded for defective products, and for shipping errors and other product issues attributable to Hero’s Pride.

Cart and checkout have been redesigned into a more streamlined experience. You can review your products, shipping, payment information, and order total in one modern checkout flow.

Yes. When you add a product to your cart, a quick-view cart drawer provides an immediate summary of your order.

Yes. Retail customers can complete checkout without creating an account. After payment, you'll have the option to create an account and connect your order by verifying your email address.

Eligible customers can pay by credit card or applicable invoice/net terms. Apple Pay and Google Pay are also available for eligible customers.

Credit card processing has moved to a new payment system. For security reasons, previously stored card information cannot be transferred, so you'll need to add your card again the first time you use it.

When you're not paying on terms, the checkout experience shows applicable product costs, taxes, and shipping so you can review your total before completing your purchase.

For eligible products, Economy / No-Rush provides a discounted shipping option in exchange for a longer turnaround time.

Saved Carts are now called Lists. Lists allow eligible customers to save reusable order templates for future purchases.

Hero’s Pride only sells through authorized resellers, so no tax will be charged if you are reselling our products and have a sales tax card on file with us. Without a sales tax card on file, the appropriate and applicable sales tax will be charged on all shipments made with in that state.

For retail customers, all orders under $100 are shipped at a flat rate of $20, and orders over $100 are shipped at a flat rate of $50.

For dealer, enterprise, wholesale, and distributor customers, we offer several shipping methods during checkout. Shipping charges for orders placed with Net Terms are calculated by weight and zone when packed and ready for shipment. Shipping charges for orders placed by credit card or PayPal are based on estimates.

UPS handles most of our shipping;  FedEx, DHL and USPS are occasionally used. 2-Day and Next Day services are available. Shipping charges for orders shipped with Net Terms are calculated by weight and zone when packed and ready for shipment;  shipping charges for orders placed by credit card and PayPal are based on estimates. A street address is required for UPS delivery.

All orders will be reviewed— while we make every effort to keep our website error-free, occasionally a mistake will occur, we therefore reserve the right to correct the error. If pricing, terms, or other issues arise, you will be notified before we start the order.

Invoices are processed the day after the order is shipped and billed. Most invoices are sent by email,  but even the mailed invoice will sometimes arrive before the shipment. Rest assured, if you received your invoice, your package was shipped.

Do you recall receiving our emailed notification of your package being processed and shipped? These notifications include the shipping method and tracking number. If not, consider providing your Hero’s Pride Account Manager with an email address for future notifications.

Stock Orders received ‘today’ ship the next business day, often the same day.

Custom Patch manufacturing time is 14-17 days for reorders and 17-19 days if new to us. Need it sooner? Ask us about our 5 & 8 day rush programs

Custom Metal Pin manufacturing time is 30 days for reorders and 35 days if new to us.

Custom Badge manufacturing time is 35-40 days for any of our 50+ designs

If you are not satisfied for any reason, contact us within 30 days and we will replace your product, remake it (for custom products), or provide a refund*. 

Initiating a return or replacement is easy:

1. Log into your account (top, right of your screen)
2. Click on “ORDERS“; this will show your order history
3. Locate the product you want to return/replace from the list of orders you will see in the Order page
4. Click on “Return Items?” on the right side of the screen
5. Enter the quantity of items you want to return or replace
6. Select a return reason
7. Select a credit option
   1. If you want a refund or store credit, no other information is needed
   2. If you want to replace your product, please indicate what you would like as replacement in the Comments box
8. Click on “SUBMIT RETURN REQUEST“

We will process your request and email you, when your return or replacement has been processed.

If you have any questions or concerns, please email us at info@herospride.com or give us a call at 888.492.9122 — we’re here to help you.

Quotes are available through your account dashboard alongside your other account information.

Eligible quotes can be reviewed and edited from your dashboard. Your available options may vary depending on the quote and your account permissions. Please contact your sales rep if you need help editing a quote.

Yes. When you're ready to move forward, eligible quotes can be converted into an order without recreating the products.

Yes. Quote communications may include an initial email and reminder notifications to help you keep track of outstanding quotes.

Are you a reseller?  Ordering is easy—place your order online, by email, fax or phone.

Contact Us at 888.492.9122 or info@herospride.com

To view reseller pricing and order online, please create an account and answer the questions about your business or give us a call toll-free — 888.492.9122. Save time — download Credit App.

You’ll be assigned a dedicated representative with an average of 15 years of Hero’s Pride® experience, supported by a hard working staff! Your representative will become familiar with you and your orders, anticipating needs to save you time and ensure your customer’s satisfaction.

Ready to get started?  Submit our 2-minute Reseller Verification form so we can review and provide you with a Username and Password for complete access to our website’s reseller pricing, order ability, and your historical orders.

I know, right!?  We’d like to display your reseller costs but for the protection of you—our reseller—wholesale, reseller pricing remains confidential until sign in.

Yes!  We are happy to partner with our customers to provide free signage and other marketing tools. Give us a call today to see how we can help grow your business with Hero’s Pride products and marketing tools.

After logging in visit our Dealer Resources to view or download catalogs, credit applications, Custom RFQ forms, Product Spec sheets, Product Flyers, Product Information Sheets, and more.

You can check out as a guest — no account is required to place an order. However, creating an account has its benefits! Having an account lets you:

• Track your orders in real time
• Save shipping and billing information
• Enjoy faster, easier checkouts for future purchases

You can register in two easy ways:

• Before shopping: Click the Account and Orders menu at the top right corner of our website and select Create account
• After placing an order: You’ll be prompted to sign in or create an account during checkout.

Create an account today for a more seamless shopping experience.

Your dashboard brings your key account information together, including orders, Lists, addresses, users, invoices, Design Requests, and quotes.

New users must verify their email address before their first login.

Yes. If you create an account using the same email address you used during checkout, your previous orders will automatically be linked to it.

To reset your password, please click on forgot password while logging into your account.

Enter your username, and wait for a reset email to be received in your mailbox.

Depending on your activity, you may receive updated emails for orders, shipping, Design Requests, quotes, account verification, and delivery.

Visit the Release Notes page for the latest features, enhancements, and improvements. We'll continue updating this page as new changes are introduced.