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New! Revolutionary Flex Gear

Universal fit and stackable design — one system, every mission.

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New! Cobra® Prostyle Buckle & Ballistic Duty Belt

The strongest load bearing buckle available with emergency quick release mechanism and lightweight, long wear comfort.

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New! Ballistic Tac

Seamless molle-to-belt transition. No more weaving with DUTYLOK system's slide-and-lock installation.

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Popular & Trending Products

See why we’re the fastest-growing brand in law enforcement. We listen closely to emerging needs, we put our heart into innovation of new solutions, and we overcome sourcing and manufacturing obstacles in order to make the best products available.

AirTrek DutyGear

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Ballistic DutyGear

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Metal Insignia

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Stock Patches

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Find A Dealer Near You

We take pride in serving First Responder heroes across all 50 U.S. states and Canada. Check out our map of retail locations to find the closest dealer near you.

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Hero's Pride
Become a reseller

Learn how to become an authorized Hero’s Pride® reseller and start increasing your in-store or online business. Our new dealer onboarding process is fast and easy. Give us a call or send us an email and we’ll take you through the fast and easy steps of joining our reseller network.

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